BACKSTORY
Al-Khimyah, written and directed by #PrinceAlyMuhammad Aga Khan, explores the work of the #AgaKhan Trust for Culture (AKTC) in the historic city of #Cairo, Egypt. The film shines a spotlight on the 30-hectare #AlAzharPark – converted from a mound of rubble – and the stories of local residents of the adjacent #DarbAlAhmar neighbourhood.
MISSION
Movie Title sequence production
SERVICES
- Concept
- Design
- Animation
RESULT
The movie was premiered on The Ismaili TV. The same can be streamed on Youtube. The link is embedded below at the end of the case study.
Cracking the Concept
Leveraging a wide array of directorial materials—archival footage, images, blueprints, and 3D reconstructions—we synthesized the concept around three guiding themes: Islamic Architecture, Restoration, and Al-Azhar Park, Cairo.
This creative approach was designed to embody the core message: “Sometimes simple ideas led to ambitious & complex projects.” Consequently, the video’s visual progression was meticulously planned to transform from minimalist, simple lines into a sophisticated and highly complex design.
Inspiration
Shared below are few of the many hundred images that were shared with me by the director. © All rights of the images lie with Aga Khan Development Network.
Credits
Director – Aly Aga Khan, Aga Khan Foundation
Producer – Faridoun Hemani, Linx Productions UK
Design & Animation – Saswat Satyadarshi
