BACKSTORY
Donkeyhead is a Canadian feature film produced by Karma Films, executive produced by acclaimed filmmaker Deepa Mehta and co-produced by ABP Studios, India. The film was streamed on Netflix USA and Amazon Prime Canada. The promoters wanted to bring Indian distributors on board.
MISSION
To present the film in a way that would better appeal to Indian audiences.
SERVICES
Campaign concept.
Trailer production.
Design.
RESULTS
The trailer was presented to major movie distribution agencies in India who stream international cinema.
Concept
The film’s inherent contextual relevance to Indian audiences contrasted sharply with the North American-style international trailer, which risked misinterpretation due to distinct emotional and philosophical sensibilities. Therefore, the strategy was to re-present the narrative and emotional core of the film with greater cultural nuance and depth to resonate effectively with local sentiment.
BEFORE – INTERNATIONAL VERSION
AFTER – INDIAN VERSION
Social Media Creatives
GLOBAL RELEASE
Credits
Client : ABP Studios, (ABP Creations)
Business Head, ABP Studios : Zulfia Waris
Campaign creative lead : Saswat Satyadarshi
Creative director & Producer (video) : Saswat Satyadarshi
Offline Edit : Karl Karvana
Design & animation : Karl Karvana, Saswat Satyadarshi
Audio : Pramod Srinivasan
