ABOUT
Kalon Agro was a 2 year old premium food & beverages startup with 50+ products under 3 categories – honey, beeswax & turmeric.
After their launch, the instant popularity of the products among premium customers followed by newer consumer demands led to an unplanned expansion and an undefined brand strategy. This eventually stopped the brand from connecting with new customers and scaling up the business.
GOAL
Define a clear brand philosophy that united a scattered product offering.
Rebrand all products as per new strategy.
Increase visibility in offline shelves of supermarkets.
SERVICES
Brand strategy – positioning, architecture, messaging
Brand identity design
Physical packaging design
Offline retail branding
Ecommerce website experience design
RESULTS
Launched in Premium Lounge of Zurich Airport.
Partnership with Qatar Airways during FIFA 2022.
Launched in India’s premium supermarkets – FoodHall & Godrej Nature’s Basket.
BRAND STRATEGY & IDENTITY
The Concept
Every design acts as a gateway to the flora & fauna (and their unique qualities) in which the bees made the honey
Illustration System
Credits
Promoter, Kalon Agro – Vidya Pandit
Strategy director – Saswat Satyadarshi
Design director – Janina Schmidt
Watercolour Artwork – Varvara Kurakina
