BACKSTORY
ABP Studios was founded under ABP Network, one of India’s 100+ year old legacy brand specialising in News broadcast & infotainment. After supporting the research of many movie series including the 48th International Emmy Award winning show Delhi Crime on Netflix, ABP Studios was founded in Mumbai in March 2020. The core founding team came from established leadership from global networks like Discovery, Viacom & Fox Star (now Disney+).
MISSION
To define the brand USP that will support the Go To Market and Creative Strategy..
To launch with a bang and get the attention of Bollywood’s A-listers..
SERVICES
Brand strategy.
Design strategy.
Product management.
Design direction.
RESULTS
Won Gold at IndiAA (International Advertising Association) in Media & Entertainment category.
Brand Strategy
Based in Mumbai, the media and entertainment hub of India, the strategic goal for ABP Studios was to position it as a modern entertainment company, separate from the parent News brand yet linked to the ABP Group legacy.
This thinking led to the brand promise of delivering stories that read between the lines—content that refuses to impose a binary perspective. The resulting tagline, “Stories beyond black and white,” captured this philosophy, immediately differentiating ABP Studios from its competitors.
Design Concept
The initial site launch was constrained by the absence of portfolio content that met our high standards. The challenge was to prevent the site from projecting a static or uninspired image.
Our approach prioritized concept over content: we innovatively designed a visually rich, stylized website experience specifically engineered to mask the lack of deep inventory. My role included defining this creative concept and subsequently commissioning and integrating custom photo shoots to provide powerful, targeted visual anchors, thereby asserting the team’s professional caliber through design ingenuity.
The final design style of the website is based on a design system based on raw geometric shapes.
Credits
Brand Strategy – Team ABP Studios : Zulfia Waris, Rama Paul, Vivek Mathur, Saswat Satyadarshi, Shivi Kumar, Ayan Jyoti, Sanjay Nandan
Business Head, ABP Studios & Executive producer (videos) – Zulfia Waris
Creative Director, Design & Interactive – Saswat Satyadarshi
Identity design – Saffron Brand Consultants (Madrid)
Partner Agency – 82.5 Communications (Ogilvy Group)
Technology Partner – RWS Moravia
Production House – Beyond Studios
Caricature Illustrator – Asutosh Dhanawade
